It is 2021 right now, and we don't want to go back to the horrifying memories from the 2020 COVID-19 pandemic and the quarantine followed by it. Suddenly the world took a long break. A break from humans! Our Earth went on a reboot mode, and the streets looked like a scene from a movie, 28 Weeks Later. Well, the only difference was that our enemy was worse than the zombies. Or maybe the same, but we know how to dodge a zombie, however, being clueless about the virus. Scornfully funny, isn't it?.
The Doctors worked overtime like superheroes with PPE kits while the whole world took a break from their work. Quarantine was like a relief and a long vacation from work initially. But later, we all started getting bored and polished our hidden hobbies like cooking, baking, dancing, singing, etc., and flaunting them on social media platforms like Instagram and Facebook. It also encouraged many people to do the same, keeping everyone occupied and entertained.
The most trending thing on a social media platform was the different Instagram challenges that were super entertaining. Instagram creators know their game, haha.
The IG Challenges: Why Is It So Hyped?
Everyone from regular people to IG influencers to celebrities was performing the IG challenges to kill their boredom. From Hollywood to Bollywood, everyone was super active on Instagram.
After all, Instagram is not just a platform to share pictures anymore. It's way more than that. A way of communication with your followers!
Everything that is trending right now has either started from Instagram or will eventually reach Instagram. The reason why these IG challenges trend got spread like a crazy wildfire!
The trending IG challenges that started in 2020 and are still in the trend can increase your followers' count and reach within no time if you use the hashtags properly to appear in the IG-discover section.
Some of the famous trends and challenges are-
Let's dance Challenge: This challenge was started by some well-known professional dancers on Instagram asking their followers to do it as a dare and post it on their IG account by tagging them. It was super fun to watch as the dancers performed various dance styles like hip hop, jazz, classical, Bollywood and belly dance, etc.
The Gesture Challenge: This was a small IG challenge where the creator of this challenge made a set of actions using his hand signs, and the challenge is to replicate those hand signs in the given time without any mistakes.
Workout Challenge: It had minimum and simple workout steps like push-ups, planks, squats, pull-ups, skipping, etc. The quarantine was boring, and people started avoiding their regular exercise. This helped people to stay fit by flaunting it on their social media. After all, fitness was a trending flex on social media in 2020, where everyone was gaining weight.
Fashion IG Challenge: Many fashion bloggers started this trend with some out of the box fashion styles like getting ready in 30 seconds. They challenged their followers to do the same. It also kept people busy and changed their fashion perspectives by increasing social media engagement.
Dalgona Coffee Challenge: It was the most trending thing on IG. Dalgona coffee was a two-layered creamy coffee that was super easy to make. It was famous as #dalgonacoffeechallenge.
Apart from these quarantine trends, you can still make use of IG challenges and trendy games to gain followers and increase your reach.
Let us talk about the ways to create your own IG challenges-
Social media trends and challenges can be fun, and if you own an online business on Instagram, it can be super beneficial for you in monetary terms and also be helpful for maintaining your strong social media presence.
Selecting a Good title and smart hashtags can make your content look elegant. Avoid spamming your posts with irrelevant hashtags. Use less than 30 hashtags, which will help people find your posts, and they might even follow you back!
Make your content-super fun and think out of the box!
Easy challenges will outweigh the efforts, so make sure the Instagram challenges you put forth are easy to perform. Eventually, we all are lazy and won't put any effort into something that seems impossible to do.
Interact with the participants, give them a shoutout, or repost their posts/stories in yours. Appreciate them for their efforts. And if commenting on their posts or resharing them seems hectic and time taking for you, I will suggest using social media management tools like Socinator, Buzz Sumo, Sprout Social, and Buffer. These tools are trending and used by many social media influencers and even celebs to manage their social media accounts and keep up with all the trends. These tools will help you to-
Commenting
Scheduling uploads
DM scheduling
Post-Time optimization
Post-Geo-targeting tools
URL tracking tools
Keyword monitoring and many such features
5. Promote your brand through the challenges in your posts. And ask your followers to repost it when they complete their challenge. And leave your mark with your business hashtags.
Wrapping Up!
Creating your content and keeping up with the Instagram challenges won't be enough. You will have to recreate/repeat continuously, as much as possible, to beat the complicated IG algorithms. After all, as a social media user, you must know that consistency is the key to achieve your goals on social media platforms and build a strong presence and make a powerful and elegant impact on your followers!
