YouTube, an online video sharing platform where users had registered themselves for entertainment purposes is also grabbing the benefit by using it as a medium of advertising their brand. Earlier was the time where people from around the globe used to watch and learn new things from YouTube.
But, after the introduction of digital marketing, over various social media platforms, marketers have indulged their time in building an audience for their brand.
The YouTube algorithm rules over the views and likes of the viewers and displays videos on your timeline accordingly. As per a recent survey, we found that 70% of the people spend their time on YouTube and that too the videos which are recommendable on your timeline.
HOW DOES A YOUTUBE ALGORITHM WORKS?
The algorithm helps its users to find the videos and works as per their likes and subscriptions subscribed for better engagement of audience and satisfaction. A video surfaces on the following points:
- YouTube Search Results: To rank over search results, make sure the title, description, and content are eye-catchy to attract viewers from all around the world.
- Video Recommendations: YouTube recommends the videos that are relevant to the user's search options or ranks as per the number of viewers it has.
- YouTube Homepage: The homepage displays the videos that are most searched, trending, and the channels subscribed by the viewers.
- The Trending Section: New and popular videos rank over the trending section, which means the videos that are more in demand as per the niche or the video content.
- Channel Subscriptions: If you have subscribed to a YouTube channel, you will get the latest videos posted by the channel's owner.
- In Notifications: Basically, a user gets notified when the user posts the videos and he/she has subscribed to that particular channel.
HOW TO OPTIMISE YOUR YOUTUBE CHANNEL REACH?
After having a brief discussion about how YouTube Algorithm works, let's see how we can increase our YouTube channel reach. Check out the following tips below:
1. KEYWORD USAGE:
Use the keywords that are relevant to your video content and which are trendy and unique in the eyes of your viewers. Add the keyword in your title, tags, description, because the more relevant your keyword is the better the engagement will be.
2. EYE-CATCHY DESCRIPTION:
For better engagement of the audience and to rank your videos over SEO, the home page, and video recommendations, add an eye-catchy description that is a minimum of 200 words long that specifies well enough about your video to make the viewers understand the concept of the video better.
3. HIGH-QUALITY CONTENT:
The content you post should be of high-definition as it leaves a good impact on your viewers. Not only the video quality but also the content should be more engaging, like you can host giveaways, contests, etc.
4. THUMBNAIL IS A MUST:
Thumbnail is one of the most significant features in the world of YouTube. It is because a viewer gets attracted to watch a video when he/she finds the thumbnail more engaging. Good quality thumbnails improve 90% of your CTR, which is quite beneficial for YouTubers.
6. DO NOT FORGET THE CTA BUTTON:
CTA or Call-To-Action button is one of the most important parts of any YouTube video. It is the only source through which the users can reach you or increase traffic on your YouTube channel. Once the user subscribes to your channel, he/she will receive alerts whenever you post a video.
7. CREATE YOUR PLAYLIST:
To maintain a proper sequence of your YouTube videos, create a playlist or series for your viewers to watch the videos hassle-free. The best part is, your videos continue to pop-up as a recommendation once the user is about to finish the current video he/she is watching.
8. ATTRACTIVE PROFILE:
If you are a fresher in the world of YouTube advertising and beginning your journey from scratch, make sure to create an attractive profile that looks different as compared to others. Think about a unique name for your channel, describe it in brief and add an eye-popping image for your profile and cover.
WRAPPING UP:
So, this all about a user's need to know about YouTube Algorithm. We hope that our readers understand what YouTube is and how one can rank their page over SEO.
