With the increasing competition and the different number of business websites emerging day by day, there has been a drastic shift in online marketing practices. In which Images also play a vital role and have a massive impact on the viewers, whereas it is the quality of the video content that has been grabbing a large number of eyeballs.
And this is where our most popular and life-changing platform for many people, YouTube comes in. Well, this video-sharing platform not only helps beginners or the younger generations to earn money by creating creative yet quality content, but house-wives have also started making money through this platform by showing their talent! Whether it be cooking, DIY hacks, beauty hacks, dancing, singing, acting, comedy, or even comic videos, this astonishing platform has given this golden opportunity to every single person who wants to earn fame and earnings at the same time.
Not only this, but businesses too can get a tremendous amount of profit by taking the help of this incredible platform. Using quality videos to promote or market any brand & its services has become a successful marketing strategy now. It not only increases the website engagement enormously but also helps people grab thousands of customers from different places.
And to help users a bit, here in this article, we will be talking about the ins and outs of YouTube SEO and how to make the videos ranked on the top. So, without any further ado, let's begin with the article!
What is YouTube SEO?
Well, basically, it is the procedure of optimizing the playlists, videos, and channel to rank higher in YouTube's organic search results for any given search query.
So, instead of trying to fall into every traffic source in the YT analytics, we will be focusing more on ranking up the videos and spatter some tips to boost the video rankings in the Google search engine.
How Does YouTube Search Engine Algorithm Work?
The platform itself explains its discovery and search engine ranking algorithm or YouTube algorithm in two complete sentences.
'Videos get ranked based on several factors, along with how strong the title, description, and content of the video matches the viewer’s query. We even look at the videos which have managed to grab larger engagement for any query, and it is easy for the viewers to discover those!'
Of course, keywords matter for both the on-page and in-video prospects. Twinning with the search intent is crucial.
But the vital element of efficient video SEO is higher engagement. This video sharing platform actually wants creators to keep the viewers engaged on their platform for a longer time! Whether it's your video or some others. This is so because;
more video views = more number of ads shown = more money.
Basically, they want you to drive in more engagement towards your videos, and in return, they will reward you with visibility. Now, the bottom line is, if you can not engage your audience, the chances of getting your videos on YouTube for any meaningful keyword will be slim to none.
Okay, so now, let’s quickly get into the 07-step process in making the videos rank higher in the search list on this trending video-platform.
Step - 1: YouTube Keyword Research
See, if y’all are not targeting keywords with search volume, then obviously, you are not going to get enough search traffic. Because keyword research is the most vital thing that one needs to do before making any video. And for that, one needs to do 02-03 things:
- Make a list of keywords
- Find the best keywords for your fit
- Google it anytime if y’all are still unsure about which keyword is the perfect one.
Step - 02: Optimize The Title Of Your Video
Writers know very well how to optimize the headlines for any written content! Right? Well, the same goes for this particular platform as well. If y’all really want to get your YouTube SEO done right, then knowing how to place the keyword fixed in your video title is super vital.
For example, here, Kat Theo’s video title will let everyone know how and what sort of benefits one can get from optimizing their video titles.
Thus, you should always be that clear with your own videos.
Step - 3: Optimize Your Tags
Tags are said to be one of the best SEO features that YT offers. Well, tagging allows you to enter those relevant keywords that will further help your videos to get a larger number of views. So, use tags that are highly related to your topic. And this can also be the perfect opportunity for you to use LSI keywords, which are relevant to your focus keyword. But yes, do not use too many tags! 11-12 tags are more than enough. Blatantly following what other people are doing can actually make you fall in danger. You can even take help of the best YouTube automation tools, to automate your posting strategy.
Step - 4: Cheer Up People To Leave A Comment
If your videos are getting a lot of comments, then this means that you are actually growing popular. Lucky mate! Well, just like Google, YouTube even prioritizes popular content or the ones that are trending. And, comments are one of the vital metrics that is used by the platform to decide on what the viewers like the most. So, it is a superb idea to end your video by leaving a question behind to get a debate started.
Step - 5: Make The Viewers Bound To Subscribe To Your Channel
Subscribing to any YT channel is really a big deal. It is one of the factors YT's algorithms take into account to rank videos. Hitting the like button and commenting on any video is said to be a one-time action, but subscribing means the audience wants to watch your content regularly. For this platform, it is a giant factor that shows the amount of value you are providing.
Pro Tip: Most of the YouTubers ask the audience to like, share, comment, and subscribe all at once! But if you really want them to subscribe to your channel, then you have to look for a better tactic, encourage your audience, and do some creative ways to make them forced to subscribe to your channel.
Step - 6: Create An Eye-Catching Thumbnail
The video thumbnail is not a ranking factor that YT takes into account! But it still has a giant impact on your overall SEO. A breathtaking thumbnail means more eyeballs, more clicks, more views, and that means a better SEO. So, make sure your thumbnail is astounding and speaks out to viewers what your video is all about.
Step - 7: Share Your Videos On Other Social Media Platforms
Creating videos and then posting on the video-sharing platform is just not enough! Besides that, you also need to share the videos on different social media platforms to get more attention.
Conclusion
Hiya, we are done for today!
We really did not expect that it would go so long! Right? But there you have it all. Getting views and more engagement on YT is now no more a daunting task for the ones who are well-aware of the tactics and scenes this particular platform comes along with. And thankfully, this article can explain to y’all about how YouTube SEO works and the 7-steps towards getting more number of views.
So, keep reading this article again and again if you are still confused about how to make it go far. And lastly, as every YouTuber says, do not forget to hit the Like button given below and yes, do share this article with your other fellow creator friends.
