In today's world of techno-freaks who like to spend most of their time on social media and constantly post about their life, Instagram is a profoundly loved-social media platform. For a few years, Instagram's user base has expanded to over 700+ million, and the brands are taking great advantage of its reputation to reach out to their target audience. Facebook is another enormous platform to attract target audiences and convert them into potential customers.
But, merely posting about your brand/services will not help you to expand the business. It is essential to have clear visions and tricks to beat the notorious algorithms to get organic reach successfully.
This article reveals the 09 best Instagram marketing secrets that can help in getting the desired engagement. So, let us get started!
Marketing Secrets For Restaurants
Many Instagram users love to check out food images and share food-related pictures on their walls. Approximately 270+ million posts appear with the #food hashtag every month. Stats say that food lovers visit instagram food pages around 20-25 times a day.
If you are a restaurant owner or looking forward to starting a restaurant/cafes of your own, you might want to take advantage of Instagram and its popularity.
Some of the most trending and relevant food hashtags-
#Food #FoodPorn #FoodPhotography #Foodie #Foods #Foodstagram #Foodgasm #Foody #Foodies #FoodLover #FoodBlogger #InstaFood #FoodPics #FoodLovers #EatingForTheInsta #FoodLove #Food52 #FoodPornShare #FoodStyling #FoodBeast #FoodArt #FoodSpotting #FoodBlogFeed #FoodOfTheDay
You can also tag your restaurant and create a custom hashtag and use it every time on your posts.
How is Instagram beneficial for your restaurant?
A social media reputation is worth a thousand words to describe a brand's authenticity, and uploading a picture on IG saves time and energy to explain what your business is all about. Using a snapshot of delicious food is very tempting and makes people visit the restaurant.
Some tips for posting on IG-
As mentioned earlier, using relevant hashtags will increase the chances of your posts getting featured on the discover section
Add creative photos and videos
Study the pattern of your posts and when you get the maximum engagement, post accordingly at that hour.
Marketing Secrets For Real-Estate
The real-estate business and Instagram marketing go hand-in-hand because this business is all about trust and reliability. It is based on the service reputation. IG is like a helping hand for businessmen to maintain a smooth and cordial relationship with their customers and enhance the overall interaction with them.
It helps people to scroll through the businesses' posts, types of listings, discover what areas they serve in, and keep a constant eye on the upcoming events.
Some marketing secrets include-
Be creative about promoting your listing with innovative and eye-catchy photos
Share short video clips, commentary, and captions
Raise your brand recognition constantly
Marketing Secrets For Fashion Brands
Fashion brands have a greater scope for social media brand promotions. A fashion-forward marketing strategy on IG can help in boosting sales, revenue and attract more customers. Starting from joggers to leather belts, sneakers to trendy sunglasses, all these trend-setter fashion accessories create an immense fan following and instantly get into demand. Let us check out some of the best Instagram marketing secrets for fashion line-
Use hashtags to the fullest! Many brands miserably fail when it comes to creating a community with hashtags. You need to select a post related to the fashion/clothing industry, and you may find a bunch of related hashtag suggestions below the post. All such general hashtags are common for getting instant likes and reach
Associate with the influencers for endorsements for products to get the desired attention and recommendations from a social media personality.
Create eye-catchy visuals, as the interest span of users, is very short these days. Create impactful content to grab the users' attention and direct them to your site.
Some IG Marketing Tips You Should Not Ignore
1) Always use a business account because it gives you the following features-
Instagram Insights
Instagram ads
Instagram Shopping option
Prime and subsequent messaging inboxes
Communication information and a CTA button on your profile
2) Clearly define your goals
A business without strategy/plans is nothing but useless, which will take you nowhere. Having a defined set of goals will majorly benefit your business with the following inquiries
How to increase brand recognition
Generate new leads
Build your brand as an industry leader
Creating an impactful online presence
Sell products immediately from an app
3) Get to know your audience
A little research about your audience can save a lot of time and energy later. It helps in knowing whom to target and what should get posted to get the desired engagement.
4) Optimize your profile
Having an organized profile can make a great first impression on users that visit your page. Improvise your bio, convey your brand personality, and mention the reasons to follow your page.
Here are some of the key points to take into consideration-
Name: 30 characters
Username: Up to 30 characters included in the search.
Website: A clickable URL you can edit as often as you wish.
Category: A business feature that tells people what it is all about without using up bio characters.
Contact info: Tell people wherever to find you.
CTA buttons: Give Instagrammers a way to communicate with you directly from the profile page.
5) Choose the right profile photo and captions
Make sure to choose the right profile photo for your brand's page. Also, keep the captions short and creative. The best caption length for the IG posts are-
Organic posts: 138–150 characters
Instagram ads: 125 characters
6) Choose hashtags wisely
Do not just slotter the caption space with multiple irrelevant hashtags. We recommend you to use 5-9 hashtags per post and not get spammy.
To get the most benefits, try using hashtags that-
Are appropriate
Are relevant to your niche
Do not support #like4like #followforfollow #followme
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Wrapping It Up
Hopefully, the above-mentioned Instagram marketing secrets will help marketers who are looking forward to building their social media presence and boost their sales/revenue in smart and innovative ways on Instagram.