With millions of active users per month, Twitter continues to dominate other social media platforms and maintain its status as the most popular social media platform to share your ideas, pictures, videos, and opinions.
It has also been useful for many marketers and businesses. But, as well as being aware of how difficult it is to get followers on social media, it takes a lot of effort to keep them engaged and get clicks on your website.
So the concern is, how to increase the Twitter engagement rate? And how to get active users and clicks on your post?
In this article, we are going to discuss some easy-to-implement tips to increase the audience engagement rate that will help you to get more clicks and brand awareness.
What Exactly Is Engagement Rate on Twitter?
The main reason behind posting on Twitter is the audience reach and engagement. In other words, this is called the engagement rate. It includes creating interest and traffic on your posts.
Some of the most common ways in which the audience can engage with your posts are-
Liking
Re-tweeting
Following
Replying
Hashtags usage
Viewing your cards
Viewing embedded media
Expanding your tweets
If your audience does any of the above activities, then you are more likely to get a generous engagement rate.
The Importance Of Engagement Rate on Twitter
Twitter engagement rate is the percentage of viewers who have viewed your posts and engaged with them. You can even calculate the total engagement rate by:
(Total number of engagement % Impressions) X 100
After calculating the rate, you can compare your analysis with:
The competitors
Others within the same industry as yours
Other firms/businesses/organizations
The engagement rate is crucial in identifying and analyzing how your content is performing and how suitable it is for the viewers, according to their interests.
Let us consider an example if you have 100 followers, and 20 are interacting with you, then it is fine. But if you have 10K followers and only 20 are interacting with you, then it is not that good. It simply implies that your content is not relevant and impressive enough. But, nothing to worry about!
Here Are The 10 Tried and Tested Tips To Increase Your Twitter Engagement Rate, Organically!
1) Engage with other user's content
When you want to get more engagement on Twitter, you can engage with other users and you can start with the following activities:
Like and share their content
Respond to their content whenever possible
Follow back your users
Retweet their content
2) Respond when someone tweets you
When a user tweets you, you should try to respond to it. It can go a long way. A response can go a long way by increasing the chance that they will respond in some way to reply to you and there are high chances that they will engage with your posts in the future.
3) Know your peak hours to post
Peak hours are the time when the users are seen to be more active on your site which can give you more engagement. You need to track these peak hours and post accordingly. Many brands use different tools to handle peak hours that remind them to post during that time and manage their social media account. These tools can manage all your social media accounts from a single dashboard.
Some of the most popular tools used by many online businesses are-
Socinator
Sprout Social
Marketing 360
Meltwater
Agorapulse
The features of these tools-
Analyze communications from nearly any source to see what your industry and fans are saying
Simplify social management, reporting, publishing, customer service, engagement, and much more
Manage your content creation, admin reviews, and scheduling - all from a single dashboard.
With automated features like auto-post, auto-repost, auto-like, auto-follow, auto-unfollow, auto comment, etc., you can manage your social media work with less manual working.
4) Use Twitter ads
When you want to get more engagement in less time, especially when you do not have many followers, you can use Twitter ads. It might be a little expensive but can be a great help in getting more engagement.
5) Never forget to use relevant hashtags
The Tweets with hashtags are an essential part of Twitter. Using hashtags can help the users to find you with relevant hashtags. It can also help increase engagement. The maximum involvement is through the usage of hashtags. The additional attention you get is the norm or culture of Twitter.
Always use one single hashtag, because the majority of the tweets that get retweeted have one single hashtag.
6) Share images and post videos
With limited characters available on Twitter, posting images and videos can help you to get more audience reach. Studies have shown that videos and images attract more audience as it gives real-time experience.
7) Ask for re-tweets
Asking for re-tweets directly in the content itself can create more audience involvement in the form of re-tweets. For example, where you share a video, ask 'please share or re-tweet'. You can also offer an incentive in the form of a prize, discount, or giveaway. Depending on the incentive, this can be highly effective.
8) Use straightforward and easy-to-understand language
Avoid being too complicated or ambiguous, sometimes the best method to convey or share something is its simplicity. Make sure that your thoughts make sense on the page.
9) Ask questions
Q&As are a classic engagement-building tactic in the marketing field. People are sure to respond if they see a brand asking for reviews or opinions on their products. You can ask about anything about your newly launched products or casual questions.
10) Use shortened links
Use short links to be more interactive with your content. It will give you a clean look. Short links can be easily memorable by the viewers and can give you more views.
You may also know: How to add single and multiple account in Twitter Network
Final Words
I hope you find this article helpful enough, providing you with relevant and easy tips to increase your Twitter engagement rate. It requires little time and some effort to grow your social media presence and reach. All you need to do is find the right strategies that will work in your favor and continue with it.