Facebook, a social media platform with billions of users, has proven to be the best medium for entertainment and marketing purposes. Some marketers are aware of the marketing techniques and handle their business quite professionally. But for the newbies, it's a daunting and challenging task. So, for freshers and the ones facing issues in controlling their business over Facebook, there's always an option for Facebook automation.

WHAT IS FACEBOOK AUTOMATION?

It is a process of managing your Facebook account without any human interference. From scheduling the posts to auto-accept/cancel friend requests, it handles everything. Users can create eye-catching content relevant to their niche to engage the audience and drive more traffic to their page. Advertising on this medium seems quite easy with the automation tools. Let's learn about them in brief:

HOW DOES IT WORK?

Before you start the automation process, you need to choose the most featured automation software to get the best benefits. Once you enable it and set your niche, you can sit and relax, as the tool targets the audience accordingly. From keeping an eye on your competitors to host the ad campaigns for your brand, it manages all of it. You don't need to spend your time and effort logging in every time. Since it's automation software, human interference is not mandatory.

FEATURES OF FACEBOOK AUTOMATION SOFTWARE

#1 Stats & Records:

The software auto prepares the activity records of the account for the users. It will help them to check the progress and impressions they got on their page.

#2 Auto-Schedule:

The best part of this software is that it schedules the posts and activities you need to perform on your Facebook page. The tool is aware of the best times to post on the medium for engagement of the audience on your page.

You can also watch: How To Auto Post On Facebook Using Socinator

#3 Sending Friend Requests:

The Facebook automation tool filters the users interested in the products' niche. It automatically sends them friend requests and helps in increasing the engagement on the page.

#4 Auto Likes & Comments: 

For attracting more traffic to your Facebook page, the automation tool is a steal. It likes and comments on the Newsfeed, timeline, communities, and groups automatically.

#5 Relevant Pages: 

The automation software examines and searches the most relevant pages as per your niche to advertise on and from where you can track users to like your post and land on your website.

SOME MORE FEATURES INCLUDE: 

• Live chat with users
• Filter support
• Auto unfriend 
• Broadcast messages
• Join & remove Facebook groups
• Bulk downloading
• Auto social media engagement on life events
• Facebook account management

WHICH ARE THE BEST FACEBOOK AUTOMATION SOFTWARE?

Numerous software is available to help users automate their Facebook account without even spending a minute on them. So,

what are you waiting for?

Here's a brief description of some of the best Facebook automation marketing software:

SOCINATOR: 

Socinator is one of the most renowned social media automation tools. Apart from handling Facebook, it also manages other platforms, like Pinterest, Twitter, Instagram, YouTube, Reddit, etc. For scheduling and handling social media networks, Socinator is the best. Some of its features include:

• Preparing the statistics and activity records
• Discover the best business pages for your niche
• Auto accept/cancel request
• Performs live chats with users
• Scheduled to post the content on time
• Invites users to join the groups

HOOTSUITE:

It is a user-friendly tool compatible enough to work on Android, Windows, Mac, and iPad. Through it, you can simply monitor your social media accounts on different platforms. The users get a lot of benefit from Hootsuite, such as:

• Scheduling and uploading videos to post on Facebook
• Tracking your account's progress
• Organizing ad campaigns 
• A 30-days free trial period for the new users

AGORAPULSE:

Agorapulse works best for agencies, businesses, and marketers. From publishing your content to monitoring social channels, the tool offers all the benefits to its users. Some of the most beneficial features include:

• You can label and group your audience as per different categories
• The user can schedule or queue their content to post whenever they need to
• The software offers downloadable reports for the users
• It calculates the ROI of your account's engagement

FINAL VERDICT: 

Overall, Facebook Automation is really mandatory for the users to target the exact audience and drive more traffic on their website. Instead of wasting time, everyone should once go for it!