Instagram is very well known for its entertainment and professional uses these days. A few years back, Instagram launched a new update, where marketers can create a business account.
Not only them, but the users with a regular user ID can also create a professional one on Instagram. You can also use this medium to show your creative and advertising skills to your audiences. It will help you build a good impact on your viewers and let your business reach successful heights.
Since Instagram is a platform with billions of users, marketing over this medium is a challenging task. You can work on your particular niche and advertise your page to grab user's attention. But, before you need to create an Instagram Business Account on it. Let's learn how:
HOW TO CREATE AN INSTAGRAM BUSINESS ACCOUNT?
Setting up a business account is damn easy. But before you commence, make sure you have a business account on Facebook, else it would be a bit difficult for you to move on. Once you succeed in creating it on Facebook, follow the steps listed below in here:
1. DOWNLOAD ON THE GO:
Start your journey by downloading the Instagram application on your smartphone(android/IOS) on the Google Playstore/Apple App store.
2. CREATE A PROFILE:
Once you download the application, create an Instagram account using an email address, same as the one you log in to your Facebook account for your business.
3. PICK A USERNAME:
Select a unique username that displays the name of your business. Make sure to select the username which looks different enough to catch the attention of the users. Also, fill in the necessary details of your business for your audience to understand it better.
4. FIND YOUR PEOPLE:
Now is the time to find your contacts and friends on Instagram and follow them to let them follow you back. Also, follow the Instagram influencers related to your niche to get a positive impact on your page.
5. UPLOAD A PROFILE PHOTO:
After following Instagrammers, the final step is to select the most suitable profile photo for your Instagram Business account. Make sure that the image you pick should be attractive, appropriate, and relevant to your niche.
HOW TO SWITCH YOUR PROFILE TO A BUSINESS PROFILE?
Switching your profile to a business profile on Instagram can be created within a pinch of time. Follow the quick and easy steps to do the same:
- Open your Instagram application on your smartphone.
- Go to settings.
- Scroll down, and you will see a 'Switch to Business Profile' button.
- Click on it.
Bingo! You have successfully converted into a business profile.
WHAT IS THE BENEFIT OF CREATING A BUSINESS ACCOUNT OF INSTAGRAM?
Having a business profile on Instagram can be quite beneficial for you and your page because:
1. INSTAGRAM INSIGHTS ON YOUR TIP:
The best feature of having a business profile is you get complete insights into every post/story you upload via your Instagram profile.
Like:
- Total profile visits
- Number of website clicks
- Follows
- Reach
- Impressions and more
2. ACCESS TO ADD A CONTACT BUTTON:
You are free to add a contact button on your Instagram profile page from where users can contact you. You can add your address, contact number, and email id. The user can easily approach you by clicking on the CTAs.
3. HIGHLIGHTS YOUR INDUSTRY:
You get an option to add your categorized industry when you create a business profile on Facebook. When you link your Instagram business profile with it, the industry gets displayed on your Instagram profile.
4. ABILITY TO ADD LINKS:
Once you create your business account, you can add clickable links to your stories to attract traffic. As per the recent survey, 75% of Instagrammers take action from these clickable links to reach a page/website.
5. MORE ADVERTISING:
If you have enough budget, you can advertise and make promoted posts to reach the audience more. It will help you engage more audience towards your page.
WRAPPING UP:
So, readers, this is how we create an Instagram business account to handle your business profiles. You can also opt for social media automation software and manage your account without any human interference for better results.
